Acthink is a management consulting firm based in Dubai (UEA) that adapts an international experience to the Gulf Cooperation Council, and for which I had the great pleasure to create the brand image.
Researches on iconography, architecture, and values that characterize the Arab culture had been fundamental for developing a recognizable identity that could be adopted across the entire GCC.
The choice of four hues of petrol green, a variation of the Islamic green, to represent the depth of the univers Acthink address their services to; the selection of sans-serif typography, for a clean, modern touch; last but not least, the font style composition of the logotype: italic and regular merging into a single word, to illustrate the blend of international expertise and local commitment.
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