About – Simona Casolari

Hi, my name is Simona and I’m an i

I work with organizations, healthcare providers, and small businesses to inspire change, speak their unique voice, and stand out. With a background in marketing and digital production, I can highlight and guide you on a path to genuine, authentic growth. My deep interest in visual pedagogy drives me to explore ways to make communication more effective. I’m excited to learn more about you and your project, and make something beautiful together.

All photos of me © the lovely and talented Sara Götz

Expertises

Design and illustration

Conception and design of original visual communication assets, whether for print or online. Not just colors and shapes, but strategic art direction tailored to your project.

Character design

Ever wished for a custom character that speaks your brand’s voice? Let’s create your next product heroes and bring them to life with wonderful adventures!

Visual identity

I research your industry, competitors, target audience, and key values to conceive a stellar brand identity for your product or service. Or for yourself!

Content strategy

I help you define your global strategy and create engaging digital content. I take care of your copywriting, content management, and newsletters.

Background

I coded my first website back in 2004, at the age of 16.

During high school, I developed a passion for electronic circuits, digital painting, and everything in between. This eventually led me to graduate in Communication Science with a dissertation on new media arts.

Born and raised in Italy, I moved to Ireland right after earning my university diploma. Since then, I’ve lived and worked in Dublin, Paris, San Francisco, the Caribbean—and a few other places along the way.

Over the last 15 years, I’ve worked with e-commerce and advertising agencies, well-known fashion brands, and startups.

From communication plans and social media strategies to user experience and wireframing, newsletter design and copywriting, graphic design, project management, and CRM—I’ve had the opportunity and curiosity to wear many hats.

No matter the project, graphic tools have always been my faithful companions.

My full-time freelance adventure began in 2015 when I decided to quit my job in Paris and build something new for myself. I joined a San Francisco-based startup and later moved to the Caribbean.

For a long time, drawing characters was just a hobby—until 2017, when I felt I was reaching a tipping point. I moved back to Paris and undertook a professional course in narrative arts, majoring in comics and illustration.

Today, the skills I’ve acquired over the years allow me to confidently guide brands into a whole new realm of visual communication: creative concepts and unique illustrations, shaped by proven market strategies.

View my résumé on LinkedIn

Clients include:

Audi
Biotherm
De Grisogono
Diesel
Ferrino

Gabriele Pasini
Kegelness
Keolis
La Redoute
Lardini

L’Oréal Paris
Mango
Max Mara Fashion Group
Nembol
Réné Furterer

Sisley
Société Générale
Swiss Medical Network
The Toy Library
Tribord