Projects

Hi, I’m Simona – strategist, designer, builder, and illustrator with over 15+ years of experience in digital production. I help clients move from vision to results as their full-stack creative partner.

I document my process and research on illugination.com, where I also keep track of what I am up to now.

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  • Escalade Alsace

    A selection of merchandising illustrations derived from the logo and visual identity system I designed for the climbing association.

  • The Toy Library

    End-to-end digital product build (Sharetribe, data, automations) and illustrated data visualisation to highlight the award-winning social enterprise's impact results.
  • Hand-drawn map of Florence indicating four points of interest (Piazza della Repubblica, Duomo, Casa di Dante, and Palazzo Vecchio), which are the four steps of a treasure hunt organised by Bespoke Tuscany.

    Treasure Hunt in Florence

    A custom-commissioned illustrated map created for a luxury family treasure hunt in Florence.

  • Skiing School Fidelity Card

    A joyful custom illustration to communicate that nice feeling of being whole with Nature, surrounded by the mountains.

  • Histoires d’Escalade

    A hardcover photography book for which I led the artistic direction, celebrating the beauty, passion, and thirty years of history in the climbing community.

  • Swiss Medical Network Group

    Day-to-day graphic and motion design, healthcare education materials, and unique illustration projects.
  • Martina Franca collection bathroom tile by Simona Casolari

    Martina Franca

    A sun-kissed barren land, red like terracotta and scattered with cracks and pebbles, becomes the inspiration for a collection of ceramic tiles.

  • CasoCover

    A global art direction experience for a startup launch, where I blended illustration, design, and animation to bring a unique vision to life.

  • Keolis seatbelt safety campaign 2020

    Driving awareness for safer travels: a seatbelt safety campaign impacting over 1 million residents in the South of France.

  • Climbing Calendar 2020

    A project I designed that celebrates the beauty, skill, and adventure of the climbing community.

  • Lardini

    It’s the slow, deliberate process of communication and trust-building that makes email marketing truly rewarding. Ongoing since 2018.

  • Keolis #DéfiClic campaign

    Blending storytelling and experiential learning, the #DéfiClic campaign brought school bus safety to life for young audiences.

  • Rocket

    Digital painting on Mischief. Experiment on one layer only.

  • The Culinary Challenge

    The cooking competition among Swiss Medical Network Group members, and for which I directed scenario, storyboard, comics drawing, colouring and final application design.

  • Mirabilia

    childrenbook illustrations

  • Nembol

    character design, illustrations, graphic design, website

  • Terres Australes et Antarctiques Françaises

    character design, illustrations

  • Le plancher pelvien

    character design, graphic design, illustrations

  • Octopus

    drawing

  • Imaginary Anatomy

    Each piece of the series invites to look deeper, blending science, art, and fantasy into a unified narrative.

  • Kegelness, la plateforme du périnée

    branding, website, graphic design, character design