Keolis #deficlic campaign

For the second year in a row, in 2020 Keolis Courriers du Midi decided to run the #deficlic campaign to improve seat belt wearing rate on school buses. With the main goal of reaching young audiences (aged 11-15), they asked me to take care of the creative direction of the campaign and to outline the digital strategy.

Design-wise, I’ve created a series of custom comics, defined the graphic chart, and designed all the graphic assets and goodies for the campaign.

One year later, in 2021, for the C@RE campaign Keolis wanted to bring Leo and Charlotte to life through motion graphic: the film has been illustrated by me and animated by the Megapix’ailes studio.

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