Keolis #deficlic campaign

For the second year in a row, Keolis Courriers du Midi decided to run a campaign to improve seat belt wearing rate on school buses. With the main goal of reaching young audiences (aged 11-15), they asked me to take care of the creative direction of the campaign and to outline the digital strategy.

Design-wise, I’ve created a series of custom comics, defined the graphic chart, and designed all the graphic assets for the campaign.