Elisa is a nutritionnist based in Lausanne, Switzerland. When she asked me to work on her brand identity, she already had a clear idea in mind: play with letters and let lines be symbolic.
Here are some of the logo proposals and the final choiche, declined on a colofrul range of squared business cards.
Beside a new brand image, I’ve also developed for her a couple of original illustrations to showcase the three steps of her unique approach as well as an identitary website.
The site, based on Squarespace, features the options to sign up for health food courses and buy places for nutrition based ateliers.