Keolis seatbelt safety campaign 2020

In 2020, I collaborated with Keolis, a leading public transport provider, to design and implement a public safety campaign addressing an essential topic: seatbelt usage.

Campaign overview

Our focus was to create a compelling visual message to remind passengers of the life-saving importance of seatbelt use. The centerpiece of the campaign was a custom illustrated visual designed to resonate with a diverse audience: impactful, immediate, inclusive.

The key visual was strategically displayed on buses and at high-visibility locations across the Hérault department in southern France. With a population of over 1.1 million, this region presented an incredible opportunity to make a meaningful societal impact.

My role:

• Concept development: Collaborated closely with Keolis to align the campaign with their values and objectives.
• Illustration: Designed the campaign’s key visual, ensuring it conveyed a powerful and universally understandable message.
• Implementation: Oversaw the deployment of the visuals across multiple formats, ensuring consistency and visibility.